JD UK - Accounts benefits

Introduction

Project brief: I was tasked to improve the way that the benefits of using an existing account or signing up was presented to the userlook at the log in / account creation page that would be displayed when a user has selected “continue to checkout” as the Google analytics data had flagged that more users were opting to checkout as guest instead of creating an account or use an existing JD account to complete their purchases. The task was to pin point reasons why and look at ways of improving how the benefits of signing up were