Case studies

The thinking behind the work

I don’t really see design as a straight line. I start by getting curious by understanding the people, the problem and the context then explore, test and refine until the right direction starts to emerge.

These case studies take you behind the final designs and into that process: the questions, decisions, experiments and iterations that shaped each piece of work.

Main work

JD UK Turning a permission-heavy onboarding flow into a more trusted first experience App onboarding · 3 weeks · UX Designer
UX Onboarding Mobile App
Heating and cooling manufacturer Rethinking recommendations for a high-stakes home decision 3 months · UX Designer
Information architecture Recommendation systems User research End-to-end

Due to NDA and contractual confidentiality, access is by password only. The password is included in my CV. If you don't have a copy, get in touch on LinkedIn

Product experimentation Turning moments of feeling stuck into one small, achievable next step Self-initiated project
AI Tooling Concept Self-initiated Branding
JD UK Finding the real friction behind a sizing problem 2 weeks · Sole UX Designer
User research E-commerce UX strategy

Other work

Pretty Polly Pretty Polly · 2 weeks · Concept app A concept app that helps first-time clinic visitors work out where to start.
Katala Homepage Katala · 2 weeks · Sole UX Designer A homepage restructured around the four questions a prospective student needs answered. Enquiries and sign-ups rose by eight students a week.